Format: book + Online Audio
English Title: Winning in China - Business Chinese - Advanced
Chinese Title: 赢在中国 成功篇
ISBN-10: 7-5619-2978-1, 7561929781
ISBN-13: 978-7-5619-2978-0, 9787561929780
Binding: softcover
Pages: 232
Shipping Weight: 680g
Size: 210mm x 280mm
Language: simplified Chinese, pinyin, English
Year of Publication: 2011
Publisher: Beijing Language and Culture University Press 北京语言文化大学出版社
Winning in China - Business Chinese - Advanced.
Scan the QR-code on the back of the book to get the online audio.
Winning in China—Business Chinese is a series of textbooks specifically written for EU-China Managers Exchange and Training Programme takers and other learners of business Chinese without any Chinese learning experience. The series has three levels in total, among which the basic level includes three textbooks, supplemented by two independent volumes: Pronunciation and Chinese Characters for use at the elementary stage. All the texts are written in business-oriented Chinese and revolve around topics and situations. Among the rich variety of exercises, the task-based ones are particularly authentic, interesting and practical.
The Advanced volume is composed of 8 units, with altogether 16 lessons, encompassing the following topics: “tendering and bidding”, “exclusive agent”, “market research”, “sales promotion”, “foreign investment”, “making investment overseas”, “trademark law and intellectual property” and “new trade protectionism”. Texts in this volume are more business-oriented and specialized, integrating professional knowledge, working skills and language learning into a systematic whole.
