Format: book +
Online Audio
English Title: Winning in China - Business Chinese - Advanced
Chinese Title: 赢在中国 成功篇
ISBN-10: 7-5619-2978-1, 7561929781
ISBN-13: 978-7-5619-2978-0, 9787561929780
Binding: softcover
Pages: 232
Shipping Weight: 680g
Size: 210mm x 280mm
Language: simplified Chinese, pinyin, English
Year of Publication: 2011
Publisher: Beijing Language and Culture University Press 北京语言文化大学出版社
Winning in China - Business Chinese - Advanced.
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Winning in China—Business Chinese is a series of textbooks specifically written for EU-China Managers Exchange and Training Programme takers and other learners of business Chinese without any Chinese learning experience. The series has three levels in total, among which the basic level includes three textbooks, supplemented by two independent volumes: Pronunciation and Chinese Characters for use at the elementary stage. All the texts are written in business-oriented Chinese and revolve around topics and situations. Among the rich variety of exercises, the task-based ones are particularly authentic, interesting and practical.
The Advanced volume is composed of 8 units, with altogether 16 lessons, encompassing the following topics: “tendering and bidding”, “exclusive agent”, “market research”, “sales promotion”, “foreign investment”, “making investment overseas”, “trademark law and intellectual property” and “new trade protectionism”. Texts in this volume are more business-oriented and specialized, integrating professional knowledge, working skills and language learning into a systematic whole.
赢在中国;成功篇
《赢在中国——商务汉语系列教程》是专门为欧盟经理人项目以及其他零起点的商务汉语学习者编写的。全套共分三个级别，《成功篇》属于第三级别。全书课文体现了商务汉语特点，并以话题和情景为主线；练习形式丰富多样，特别是任务型练习，体现了真实有趣、学以致用的特点。
《成功篇》包括8个单元，16篇课文，话题内容涉及：招标投标、独家代理、市场调研、促销活动、外商投资、海外投资、商标法和知识产权、新贸易保护主义。本册课文的商务性、专业性更强，融专业知识、工作技能、语言学习为一体。
作者简介
季瑾，对外经济贸易大学国际学院副教授，发表过多篇关于商务汉语的论文，并主编教材《商务汉语听说教程》（1～4册）。其他参与编写者均为对外经济贸易大学国际学院一线教师。
