Lieferumfang: Buch + Online Audio
Englischer Titel: Winning in China - Business Chinese - Advanced
Chinesischer Titel: 赢在中国 成功篇
ISBN-10: 7-5619-2978-1, 7561929781
ISBN-13: 978-7-5619-2978-0, 9787561929780
Ausgabe: Softcover
Seitenzahl: 232 Seiten
Versandgewicht: 680g
Format: 210mm x 280mm
Sprache: Chinesisch [Kurzzeichen, Pinyin], Englisch
Erscheinungsjahr: 2011
Verlag: Beijing Language and Culture University Press 北京语言文化大学出版社
Winning in China - Business Chinese - Advanced.
Scannen Sie den QR-Code auf der Buchrückseite, um zum Bereich für Online Audio zu gelangen.
Winning in China—Business Chinese is a series of textbooks specifically written for EU-China Managers Exchange and Training Programme takers and other learners of business Chinese without any Chinese learning experience. The series has three levels in total, among which the basic level includes three textbooks, supplemented by two independent volumes: Pronunciation and Chinese Characters for use at the elementary stage. All the texts are written in business-oriented Chinese and revolve around topics and situations. Among the rich variety of exercises, the task-based ones are particularly authentic, interesting and practical.
The Advanced volume is composed of 8 units, with altogether 16 lessons, encompassing the following topics: “tendering and bidding”, “exclusive agent”, “market research”, “sales promotion”, “foreign investment”, “making investment overseas”, “trademark law and intellectual property” and “new trade protectionism”. Texts in this volume are more business-oriented and specialized, integrating professional knowledge, working skills and language learning into a systematic whole.
