Winning in China

Winning in China—Business Chinese is a series of textbooks specifically written for EU-China Managers Exchange and Training Programme takers and other learners of business Chinese without any Chinese learning experience. The series has three levels in total, among which the basic level includes three textbooks, supplemented by two independent volumes: Pronunciation and Chinese Characters for use at the elementary stage. All the texts are written in business-oriented Chinese and revolve around topics and situations. Among the rich variety of exercises, the task-based ones are particularly authentic, interesting and practical. The books are printed in two colors and are accompanied by CDs.

《赢在中国——商务汉语系列教程》是专门为欧盟经理人项目以及其他零起点的商务汉语学习者编写的。全套共分三个级别，第一级别的《基础篇》包括三本教材，另有独立的《语音篇》、《汉字篇》配合入门阶段使用。全书课文体现了商务汉语特点，并以话题和情景为主线；练习形式丰富多样，特别是任务型练习，体现了真实有趣、学以致用的特点。双色印刷，附赠录音光盘。