Winning in China - Business Chinese - Basic 1 [Textbook + CD]. ISBN: 7-5619-2784-3, 7561927843, 978-7-5619-2784-7, 9787561927847

Format: textbook + CD
ISBN-10: 7-5619-2784-3, 7561927843
ISBN-13: 978-7-5619-2784-7, 9787561927847
English Title: Winning in China - Business Chinese - Basic 1
Chinese Title: 赢在中国 (基础篇1) 商务汉语系列教程 
Binding: softcover
Pages: 141
Shipping Weight: 490g
Size: 210mm x 284mm
Language: English, simplified Chinese, pinyin 
Publisher: Beijing Language and Culture University Press 
Category: Business Chinese 
Level: Basic Chinese

Winning in China—Business Chinese is a series of textbooks specifically written for EU-China Managers Exchange and Training Programme takers and other learners of business Chinese without any Chinese learning experience. The series has three levels in total, among which the basic level includes three textbooks, supplemented by the volume "Pronunciation and Chinese Characters" for use at the elementary stage. All the texts are written in business-oriented Chinese and revolve around topics and situations. Among the rich variety of exercises, the task-based ones are particularly authentic, interesting and practical. The books are printed in two colors and are accompanied by audio CDs.

The volume “Pronunciation and Chinese Characters” is a supplementary to Business Chinese - Basic 1, providing the students with an opportunity to learn Chinese pronunciation and characters in a systematic way. It is also an independent handbook for beginners to learn Chinese pronunciation and characters.

- it depicts the business activities of several overseas businessmen an reveals the business scenes in real life

- it is devoted to the training of the four basic communication skills, namely listening, speaking, reading and writing, in an effort to develop learner's Chinese communicative competence for business in real life

- it features a wide range of topics, information and exercises and attaches equal importance to both practice in language structures and business communication

赢在中国 (基础篇1) 商务汉语系列教程 (+ CD)
《赢在中国——商务汉语系列教程》是专门为欧盟经理人项目以及其他零起点的商务汉语学习者编写的。全套共分三个级别，第一级别的《基础篇》包括三本教材，另有独立的《语音篇》、《汉字篇》配合入门阶段使用。全书课文体现了商务汉语特点，并以话题和情景为主线；练习形式丰富多样，特别是任务型练习，体现了真实有趣、学以致用的特点。双色印刷，附赠录音光盘。

《语音汉字篇》作为第一册教材的辅助，用于帮助学生系统地学习汉语语音和汉字知识。本书相当于一个独立的语音汉字手册，也可供其他汉语初学者使用。