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Commercial Culture in China: Commercial Etiquette [+DVD]. ISBN: 9787561937136

Commercial Culture in China: Commercial Etiquette [+DVD]. ISBN: 9787561937136Commercial Culture in China: Commercial Etiquette [+DVD]. ISBN: 9787561937136Commercial Culture in China: Commercial Etiquette [+DVD]. ISBN: 9787561937136
45,90 EUR
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Product No.:
3263
9787561937136
Shipping time*:
2-7 Days (DE), 3-30 Days (World) 2-7 Days (DE), 3-30 Days (World)
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Format: book + DVD
English Title: Commercial Culture in China - Commercial Etiquette [+DVD]
Chinese Title: 中国商务文化 商务礼仪(含1DVD)
ISBN-10: 7-5619-3713-X, 756193713X
ISBN-13: 978-7-5619-3713-6, 9787561937136
Binding: softcover
Pages (book): 70
Shipping Weight: 610g
Size Box: 203mm x 260mm
Language (book): simplified Chinese, English
Audio DVD: English
Publisher: Beijing Language and Culture University Press (北京语言文化大学出版社)

Commercial Culture in China - Commercial Etiquette [+DVD].

Commercial Culture in China helps foreign businessmen do better business in China
- It introduces Chinese business culture to foreign businessmen to help them gain a better understanding of Chinese business culture.
- It assists foreign businessmen in overcoming the problems in cross-cultural communication from a comparative perspective.
- It provides some basic Chinese expressions that foreign businessmen need in business activities in China as well some useful case studies and advice.
- It presents introductions in English by a presenter, interviews with senior officials of foreign enterprises in China, and some related business scenes.

中国商务文化 商务礼仪(含1DVD)
《商务礼仪》是“中国商务文化”系列中的一册,包括一本书和一张DVD。图书为中英对照,DVD中主要使用英语。
    本产品分“称呼”“介绍”“名片”“寒暄”“告辞”“进门出门”“乘坐汽车”“外貌服饰”等八个话题。除了对每个话题涉及到的中国文化的图文阐述之外,还提供了真实案例分析和行动指南,DVD中更提供了大量的在华高管的心得感受,方便读者了解中国商务文化、了解在中国从事商务活动需注意的礼仪。

编辑推荐
    本产品由图书和DVD构成,能够提供给读者视听一体的立体化的阅读享受。
    图书从最基本的交际礼仪,如:称呼、寒暄、告辞、外貌服饰等方面,讲述在当代中国商务活动中的礼仪以及礼仪背后的文化内涵。
    DVD中采访了多位在华高管,他们讲述了各自对商务礼仪背后的中国文化的经历、感悟。
    图书中英对照、DVD主要使用英语的形式消除了语言的障碍,即使完全不懂汉语的读者也可以顺畅地了解到中国商务文化。
    本产品适合来华或对华从事商务或公务活动的人士,以及其他中国文化感兴趣的人士。
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