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Commercial Culture in China: Commercial Communication [+DVD]. ISBN: 9787561937143

Commercial Culture in China: Commercial Communication [+DVD]. ISBN: 9787561937143Commercial Culture in China: Commercial Communication [+DVD]. ISBN: 9787561937143Commercial Culture in China: Commercial Communication [+DVD]. ISBN: 9787561937143Commercial Culture in China: Commercial Communication [+DVD]. ISBN: 9787561937143
45,90 EUR
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Product No.:
3266
9787561937143
Shipping time*:
2-7 Days (DE), 3-30 Days (World 2-7 Days (DE), 3-30 Days (World
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Format: book + DVD
English Title: Commercial Culture in China - Commercial Communication [+DVD]
Chinese Title: 中国商务文化 商务沟通(含1DVD)
ISBN-10: 7-5619-3714-8, 7561937148
ISBN-13: 978-7-5619-3714-3, 9787561937143
Binding: softcover
Pages Book: 64
Shipping Weight: 660g
Size Box: 203mm x 260mm
Language Book: Chinesisch [Kurzzeichen], Englisch
Audio DVD: English
Publisher: Beijing Language and Culture University Press (北京语言文化大学出版社)

Commercial Culture in China - Commercial Communication [+DVD].

Commercial Culture in China helps foreign businessmen do better business in China
- It introduces Chinese business culture to foreign businessmen to help them gain a better understanding of Chinese business culture.
- It assists foreign businessmen in overcoming the problems in cross-cultural communication from a comparative perspective.
- It provides some basic Chinese expressions that foreign businessmen need in business activities in China as well some useful case studies and advice.
- It presents introductions in English by a presenter, interviews with senior officials of foreign enterprises in China, and some related business scenes.

中国商务文化 商务沟通(含1DVD)
《商务沟通》是“中国商务文化”系列中的一册,包括一本书和一张DVD。图书为中英对照,DVD中主要使用英语。
    本产品分“商务会议”“矛盾处理”“洽谈与谈判”“赞赏与应答”“异议与应答”“安慰与应答”“寻求和提供帮助”“肢体语言”等八个话题。除了对每个话题涉及到的中国文化的图文阐述之外,还提供了真实案例分析和行动指南,DVD中更提供了大量的在华高管的心得感受,方便读者了解中国商务文化、了解在中国商务沟通中需要注意的事项。

编辑推荐
    本产品由图书和DVD构成,能够提供给读者视听一体的立体化的阅读享受。
    图书从会议、处理矛盾、洽谈与谈判等方面讲述当代中国商务工作中产生的文化差异,以及沟通过程中显示出的中国人的文化策略和思维本质。
    DVD中采访了多位在华高管,他们讲述了各自对商务沟通背后的中国文化的经历、感悟。
    图书中英对照、DVD主要使用英语的形式消除了语言的障碍,即使完全不懂汉语的读者也可以顺畅地了解中国商务文化。
    本产品适合来华或对华从事商务或公务活动的人士,以及其他中国文化感兴趣的人士。
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